A STUDY ON INVESTORS PERCEPTION TOWARDS ICICI MUTUAL FUNDS IN KARUR DISTRICT


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Article type :

Original Article

Author :

Dr. J. LALITHA Associate Professor and Research Supervisor, PG and Research Department of Commerce, Periyar EVR College (Autonomous), Tiruchirappalli – 23. M. THIRUMALAIKUMAR Ph.D. Full-Time Research Scholar, PG and Research Department of Commerce, Periyar EVR College (Autonomous), Tiruchirappalli – 23.

Volume :

4

Issue :

6

Abstract :

Mutual funds have opened new vistas to millions of small investors by virtually taking investments to their doorstep. In India capital market provide various investment avenues to the investors who help them to invest in multiple industries and to ensure profitable return. Among the various financial products, Mutual fund ensures the minimum risks and maximum performance to the investors. Growth and development of different mutual funds products in the Indian Capital Market have proved to be one of the most catalytic instruments in generating significant investment growth in the capital market. In this context, Investors perception plays a vital role towards the decision making regarding investment in a mutual fund. Availability of the enormous variety of mutual funds has made it arduous for the investors to choose between the Equity, Balanced and Income schemes. The study helps to understand the demographic profile of the respondents and the satisfaction level on mutual funds in Karur district in Tamilnadu.

Keyword :

Equity, demographic profile,Investors

Doi :

2015
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