Abstract :
In recent years, several researches conducted in
the field of consumer behaviour because of increased
importance given to brand management and performance.
Technological factors such as the availability of personal
computers and internet access, download time and
representativeness of pictures and colors of products are
the reason for increasing the potential customer .Here
Impulse buying plays a major role in consumer buying
behaviour. It is the time to analyze the impulse buying
behaviour which makes the customer to grab the product
instead of choosing them.
Keyword :
Stores, Buying Behaviour , consumer