Abstract :
Purpose: The main aim of this study was to explore how Pakistani LIS community interact with each other, especially their behaviour on Facebook. The reason behind this research was researcher’s general but sporadic observation that the community’s online behaviour was volatile.
Design/methodology/approach: A semi-structured questionnaire survey that comprises items on demographics, purpose and frequency of using Facebook and their online perception/behaviour was administered in print and online using a convenience-cum-accidental sample among Pakistani library and information science (LIS) community (librarians, LIS faculty and students) either living in Pakistan or abroad.
Research limitation(s): Reliability and validity issues that are typical with surveys and non-probability sampling lead to non-parametric inferential testing procedures.
Practical implication(s): Libraries and others may plan/design their services for social media aligned with these findings.
Key finding(s): Against target of 500 the researcher received feedback from 376 persons, mainly from males, librarians, and aged 30-50. Purpose and frequency of using Facebook demonstrated mainly professional updates, social networking, and entertainment on daily basis. As regards perception/behaviour the researcher found mixed results. However, in general, the overall perception and behavioural patterns found to be positive or normal against any societal norms.
Contribution to knowledge: This area is less-researched in Pakistan. The research is useful in devising varied LIS services for the community. Further, this research has also highlighted various avenues for future research. This study may also be repeated with other social media platforms.
Keyword :
Social media; Facebook; User behaviour; Library and information science community; Pakistan.