Abstract :
This study explored the relationship between the use of digital mirrors, distorted self-concept, upward social comparison, and contingent self-worth among emerging adults. Moreover, the study tested the moderating effect of upward social comparison on the association between the use of digital mirrors, distorted self-concept, and contingent self-worth. With the consideration of the rising significance of online self-representation and social comparison, it was aimed to investigate their impact on self-worth among emerging adults. A cross-sectional research approach was used in this study. A sample of 315 emerging adults studying in universities were recruited using convenience sampling technique. Measures such as Presentation of Online Self Scale, Self-Concept Clarity Scale, Iowa-Netherlands Comparison Orientation Measure, and Contingencies of Self-Worth Scale were used. Internal consistency analysis revealed acceptable internal consistency for Presentation of Online Self Scale (? = .73), Self-Concept Clarity Scale (? = .82), and Iowa-Netherlands Comparison Orientation Measure (? = .72). However, satisfactory internal consistency was shown for Contingencies of Self-Worth Scale (? = .52). The results of the correlation analysis showed that there was a positive correlation between the use of digital mirrors and distorted self-perception (r = .49, p < .001), upward social comparison (r = .26, p < .001), and contingent self-worth (r = .39, p < .001). Distorted self-perceptions had a significant correlation with upward social comparison (r = .72, p < .001) and contingent self-worth (r = .35, p < .001). However, upward social comparison was not significantly correlated with contingent self-worth (r = .11, p = .057). The regression analysis revealed that there was a significant prediction by the use of digital mirrors and distorted self-perceptions of contingent self-worth, (R² = .19, p < .001). It can be concluded from the findings that there is an association between digital mirror and distorted self-perceptions and contingent self-worth, especially when there is an increased level of upward social comparison. Overall, it can be stated that there is a connection between social comparison and contingent self-worth.