Abstract :
This study aims to examine the influence of social media use on individuals’ self-esteem and body image perceptions, focusing on how online exposure to idealized images and social comparisons affects psychological well-being. A cross-sectional quantitative study was conducted using a structured questionnaire administered to university students. Data were collected from 200 participants aged 18–25 through standardized scales measuring social media engagement, self-esteem, and body image satisfaction. Statistical analysis was performed to identify correlations between time spent on social media, comparison tendencies, and self-perception outcomes. Findings revealed a significant negative correlation between the intensity of social media use and self-esteem levels. Participants with higher social comparison tendencies reported greater body dissatisfaction and lower self-worth. The results indicate that excessive engagement with social media, particularly platforms emphasizing visual appearance, contributes to decreased self-esteem and body image dissatisfaction among young adults. Awareness programs promoting healthy digital habits and positive self-perception are recommended.