Abstract :
Counterfeit goods appear in different forms as deceptive and non-deceptive counterfeiting. Buyer's attitude and valuation and external components constitute the buyer's intention to buy. Studies have shown that consumer awareness and knowledge have a significant impact on the various factors that influence consumer behaviour towards purchase of counterfeits. Consciousness and awareness are the elements that appear as the automatic process of humans. There is no difference in counterfeit purchasing in relation to factors such as qualification, gender and age.
Keyword :
Counterfeits, Gender, Age, Purchase Intention