Abstract :
Pharmaceutical companies face a unique challenge in promoting their products, as they must strike a delicate balance between business goals, ethical standards, and regulatory requirements. Pharmaceutical promotional efforts significantly impact the prescribing practices of clinicians and healthcare professionals (HCPs). Right product promotion to right customer in right way certainly brings the business. Pharmaceutical product promotion should start early in the development process and should be consistent with pharmaceutical code of practice such as Uniform Code for Pharmaceutical Marketing Practices. International Federation of Pharmaceutical Manufacturers and Associations (IFPMA), Association of the British Pharmaceutical Industry (ABPI) code of practice for the pharmaceutical industry. By focusing on patient safety, providing clear and balanced information, and fostering ethical relationships with healthcare professionals, pharmaceutical companies can ensure that their marketing efforts contribute positively to healthcare outcomes. In an industry where patient health is at stake, maintaining public trust through responsible promotion is crucial.
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