Abstract :
Abstract The objective of this research is to investigate the impact of perceived external prestige, whether good or negative, on deviant workplace activity while also considering the mediating function of job satisfaction, job dedication, and organisational citizenship behaviour. The concept of perceived external prestige refers to the image that an organisation holds in the minds of its employees, customers, and outsiders. This perception may be influenced by several factors, including the organization's reputation, brand image, and overall standing in the industry. On the other hand, deviant workplace behaviour refers to the violation of organisational norms and regulations by employees, which might include actions that are contrary to established standards of conduct within the organisation. To analyze that, up to what extent are employees content with their employment, devoted to their work, and exhibit civic behaviour in the workplace?
Keyword :
Keywords: Perceived External Prestige, Job Satisfaction, Job Commitment, Organizational Citizenship Behaviour, Deviant Workplace Behaviour