Abstract :
Abstract The psychology of decision making is a critical aspect of effective business management, influencing outcomes ranging from strategic planning to day-to-day operations. This abstract explores key psychological theories and biases that shape decision-making processes within organizational contexts. By understanding the interplay between cognitive processes, emotions, and social dynamics, business managers can enhance their decision-making abilities and optimize organizational performance. This article synthesizes existing research and provides actionable insights for integrating psychological principles into managerial practices, ultimately empowering managers to make more informed and effective decisions.
Keyword :
Keywords: Decision making, Psychology, Business management, Cognitive biases, Rational choice theory, Heuristics, Behavioral economics