Journal of Management Research and Analysis


Online-Issn No :
2394-2770
Print-Issn No :
2394-2762
Language :
English
Publisher :
IP Innovative Publication Pvt. Ltd.

Indexed - 2016 : IPI Value (3.9)

Indexed - 2017 : IPI Value (3.5)

Indexed - 2018 : IPI Value (3.3)

Indexed - 2019 : IPI Value (3.00)

Indexed - 2020 : IPI Value (3.00)

Indexed - 2021 : IPI Value (3.20)


A study on advertisement strategies adopted by FMCG companies with special reference to nutritional drink products for kids


Article PDF :

Veiw Full Text PDF

Article type :

Original Article

Author :

Vikas Neharkar, Nilesh Anute

Volume :

9

Issue :

2

Abstract :

The main objective of writing this research paper is to identify the advertisement strategies used by nutritional drink companies for children.In today's technology advertising is very important to staying our product in the market and for attracting customers tothe brand. And as per increasing technology companies get moving toward new strategies and plans.Now all companies know that children’sproducts like nutritional drinks are the need of today's children Andallcompanies make theiradvertisements with the appeals like Rational appeal, Emotional appeal and motivation appeal to attract childrenand to give product informationto children parents.All companies create advertising byusing celebrities, sportsmen,and mainly moms and their children. In this typeof nutritional drink advertising, they are a health care product and in Indiawhen the healthof children comes then major factors come with Mother and those strategies are mostlyused by the health care companies.Thisresearch paperhas shown aboutadvertising strategiesof the top 6 healthnutritional drink company's products.

Keyword :

Nutritional drink, Advertisement strategies, Advertisement appeal  

Doi :

10.18231/j.jmra.2022.022

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