Journal of Management Research and Analysis

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IP Innovative Publication Pvt. Ltd.

Indexed - 2016 : IPI Value (3.9)

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Success of CAMPCO in the agricultural marketing of India

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Original Article

Author :

N Karunakaran

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Abstract :

Commodities like arecanut, production is concentrated in a few states and consumption spread all over the country, and marketing has great importance. It is influenced by trends in area and production, imports, exports, domestic consumption, structure of market, storage and transport facilities, availability of market information, marketing inspection, research and training. CAMPCO involved in the purchase and sale of agricultural products through various depots and its better performance in the last few decades revealed the success of this institution in the agricultural marketing of the country.

Keyword :

CAMPCO, Arecanut, Marketing, Success, Performance

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