Abstract :
Now-a-days people are becoming conscious about the preservation of natural resources and also environmental protection. This is because they fear about their future generation to catch up health diseases and a world which will not at all be safe for human beings to live in. Hence concepts like green entrepreneurship, green marketing, etc are adopted by various industries in order to move towards paperless society, thus making an attempt towards preserving the environment. As far as car industry is concerned, we are all aware about the amount of pollution created by the vehicles due to release of carbon monoxide gases which is very harmful for our environment. Hence with extensive research, electronic cars are launched which will be run by electrical energy stored in rechargeable batteries. But the question arises as to whether the electric cars will be able to create a market and sustain its momentum? With that intention, a small survey is conducted in Tezpur area, Assam to study market perception towards electric vehicles.
Keyword :
Environmental protection, Electric cars, Consumer awareness.