Abstract :
This study investigates organizational culture effect on marketing performance and information
systems for the family organizations. In this quantitative study, three questionnaires including,
information success model, marketing performance and organizational culture are used for
data acquisition from 30 family firms operating in Erzurum, Turkey. These firms have at least
15-years experiences and the second generations are heading the firms. All the firms included
this study use at least a transaction processing systems. In statistical analysis, although one can
see the trend that the organizational culture has also an advantage in market success and IS
success, this effect does not reach to significance in the ANOVA. The reason of this may be the
small sample size (i.e. there are only 6 companies in organizational culture category clan and
adhocracy, 10 in market, and 8 in hierarchy). It may also be a result of companies’ functioning
in different sectors
Keyword :
Information System Success, Organizational Culture, Marketing Performance, Family Firms, Firm Performance.