Abstract :
d educators. At the present time, television has also been added to these sources, especially new
communication technologies such as social media. The limitations in everyday practices of the
children and loss of traditional family role have caused the television both to become a device that
forms and creates their individual information and to assume a role almost as “babysitter”.
However, the television causes many other physical, psychological and social damages, in addition to its harmful effect to be a model on them and their childhood. The interaction between the
children and the television, on the one hand, takes a shape in accordance with the social structures of nations, on the other hand, differs according to the contents of the television broadcasting.
Eventually the child (hood) corrupts, loses its distinctive purity and moves away from the genuine
values and definitive characteristics at the time it opens to the world outside its own. At that point,
the problem is that the mass media exposes the children to violence and consumption by rating
concerns.
This study bases on some hypothesis that on the ground that there are not any self-control
[in the television companies] and control [in the eye of the state-the parents-educational institutions-social service units] mechanisms, or with a more optimistic expression, these mechanisms are
insufficient, the childhood is spent in the grip of violence and consumption and the children are
more defenseless against the negative effects of the television. Two different techniques were used
to investigate these hypotheses. First, a fictitious scenario (sinopse) in which the main theme is
violence was told to the children, and an analysis of reception was carried out in relation to their
instant responses by means of interviews. The purpose here is to mention how the children consider violence codes on television by understanding how they interpret a fictitious scenario of violence. Second is the implementation of survey in relation to what extent the children recognize the
smart signs, how effective the parents are in the television-child interaction, what mass media the
children follow and how long, how much space this period takes up in the activities and games
and how the children response to the calls of consumption such as advertising. The purpose is to
determine the limits of the defense(lessness) for the children relating to the television, advertising
in particular. Remarkable results obtained have confirmed the hypotheses; starting from the point
of this data, new roadmaps have been formed and various solution proposals presented.
Child(hood), Television, Violence, Consumption, Advertising, Recetion
Keyword :
Child(hood), Television, Violence, Consumption, Advertising, Recetion Analyse