Abstract :
Store atmosphere plays an important role in the retail market and also it is new concept to present the product with light, color, music, interior, exterior, fixtures and display. Store atmosphere is the way of presenting store by displaying the products to the customer. A proper store atmosphere help the store to increase the customer walk ins and in turn increase the sales of the product. The increase in competition has necessitated retailers to differentiate themselves from their competition Mr. Robinson. M | Shanmugapriya. P "A Study on Store Atmosphere in Grocery Retail Market at Tiruchirappalli" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-4 , June 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23668.pdf Paper URL: https://www.ijtsrd.com/management/marketing/23668/a-study-on-store-atmosphere-in-grocery-retail-market-at-tiruchirappalli/mr-robinson-m
Keyword :
atmosphere, store display, walk-in, fixtures, exterior, interior