Abstract :
Online shopping has become a very popular shopping routine ever since the internet has declared a takeover. There are many individuals who are looking for other amazing alternatives for shopping and this online shopping is just the fix for that. There are many advantages of online shopping. This is the reason why individual's opted online stores and these are booming business today. Online shopping includes buying clothes, gadgets, regular shoes, appliances, or even daily groceries. Now a days people are habituated for making purchase through all this online shopping websites. Currently it has become one of the popular approaches for business and customer to perform trade over the internet. Businesses have been coming up with creative ways to promote their product via online. Thus it describes how modern market is replacing the traditional markets. This study is taking place to identify the factors that may influence customer's online shopping satisfaction. Generally, the success of online shopping essentially depends on the customer satisfaction during their purchase.
By Kankipati Ajay Kumar | Suresh Chakka"A Research on Enumerating the Customer Satisfaction Regarding Online Shopping in Andhra Pradesh"
Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-1 | Issue-6 , October 2017,
URL: http://www.ijtsrd.com/papers/ijtsrd5787.pdf
Paper URL: http://www.ijtsrd.com/management/marketing/5787/a-research-on-enumerating-the-customer-satisfaction-regarding-online-shopping-in-andhra-pradesh/kankipati-ajay-kumar
Keyword :
Customer Satisfaction, Online shopping, factors of purchase.