Abstract :
Todays competitive world every small and large organization focused on online brand building. Companies are using brand management strategy in todays digital age are increasingly very firstly using through internet. Most organizations use of website development, blog, and search engine optimization, Social Media, Online Press Release, use of other marketplaces to establish strong relationship with consumers and build brand awareness. Mr. Amar Janardan Sale | Dr. R. V. Kulkarni "Effective Online Brand Building Strategy in India" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23050.pdf Paper URL: https://www.ijtsrd.com/management/strategic-management/23050/effective-online-brand-building-strategy-in-india/mr-amar-janardan-sale
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