Abstract :
This study is undertaken to assess the effectiveness of branding activities following by the Gokak Textiles Mills Ltd., and its effectiveness on customer awareness about the products produced by the Gokak Textiles Mills Ltd is vital in this research. To collect the primary data self employed questionnaire was followed. Non probabilistic convenient sampling method was followed to select 100 customers. Pearsons correlation and ANOVA was employed to thorough SPSS 20.0 to analyze and interpret the data. It has been found that as increase in the branding activities leads to increase in the customer awareness. Dr. Prakash B. Kundaragi "A Study on Effectiveness of Branding Activities on Customer Awareness" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23064.pdf Paper URL: https://www.ijtsrd.com/management/marketing-management/23064/a-study-on-effectiveness-of-branding-activities-on-customer-awareness/dr-prakash-b-kundaragi
Keyword :
Branding, Customer, Awareness, GTL