Abstract :
In this paper entirely focused on the brand awareness of consumer purchasing decision while on the buying of the product. This study examines relation between brand awareness and consumer buying decision while before and after purchasing of product. This has been done by going through different literature and articles by different authors. It will help the readers to come across the work done by various well known authors at one place and hence will help to know about the brand awareness affect the decision making of buying the product. Indumathi.
By M | Dr. CH Bala Nageshwara Rao "The Determinants of Consumer Purchase Decision: Brand Image? Brand Awareness?"
Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-6 , October 2018,
URL: https://www.ijtsrd.com/papers/ijtsrd18383.pdf
Paper URL: http://www.ijtsrd.com/management/marketing/18383/the-determinants-of-consumer-purchase-decision-brand-image-brand-awareness/indumathi-m
Keyword :
Brand awareness, Brand equity, Purchase decision; Brand performance, Brand loyalty