Abstract :
This study sought to establish how the political parties in Lesotho harnessed and utilized social media platforms in campaigning for the 3 June 2017 snap election. Social media is part of today's everyday life and therefore it was of interest to this research to establish how political players in Lesotho are interacting with communication technology to push their political agenda and achieve their goals. In this day and age, internet is the new media where everyone including kids communicates via this media.
by Tawanda Mukurunge | Takura Bhila "Social Media and Political Party Campaign: Case of Lesotho June 2017 Election"
Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-1 , December 2018,
URL: http://www.ijtsrd.com/papers/ijtsrd20222.pdf
Paper URL:http://www.ijtsrd.com/management/marketing/20222/social-media-and-political-party-campaign-case-of-lesotho-june-2017-election/tawanda-mukurunge
Keyword :
New Media, Political campaign, Communication Technology, Social media, Communication strategies, Party manifestos