Abstract :
The paper is to study the concept of green marketing and its importance in environment and the government initiative. Green marketing has gained importance among the public due to non availability of resources and high price. All the resource are scarce and human wants are increasing green marketing has gained preference to satisfy them. Most of people are aware of environment protection and they are ready to compromise with the products they buy. Main aim of the study to know the challenges faces by companies to adopt green marketing. The datas are collected from websites and analysis are made to know the present trend in green marketing in India. The government is also taking initiative to green technology and to protect it by the regulations. N. Paramesswari "Green Marketing - A Step Towards Sustainable Growth" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-4 , June 2018, URL: https://www.ijtsrd.com/papers/ijtsrd14339.pdf Paper URL: http://www.ijtsrd.com/management/marketing/14339/green-marketing---a-step-towards-sustainable-growth/n-paramesswari
Keyword :
sustainability of go green