Food Marketing A Primer


Article PDF :

Veiw Full Text PDF

Article type :

Original Article

Author :

Matthew N. O. Sadiku | Tolulope J. Ashaolu | Sarhan M. Musa

Volume :

3

Issue :

4

Abstract :

Marketing may be regarded as comprising four key elements known as the 4 Ps product, price, place and promotion. Food marketing describes any form of advertising used to promote the purchase and or consumption of a food or beverage. It can influence food behaviors by moderating socio cultural elements of the food environment. This paper provides a primer on food marketing. Matthew N. O. Sadiku | Tolulope J. Ashaolu | Sarhan M. Musa "Food Marketing: A Primer" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-4 , June 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23640.pdf Paper URL: https://www.ijtsrd.com/other-scientific-research-area/other/23640/food-marketing-a-primer/matthew-n-o-sadiku

Keyword :

food marketing, food advertising
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