Abstract :
Banks are part of the world of financial institutions, standing along investment banks, insurance companies, finance companies, investment managers and other companies that profit from the creation and flow of money. In current scenario the banking sector is an important financial institution. This study is much more helpful to banking industry for extent of their customer satisfaction by following various strategies which satisfying the need of the customers. The respondents taken for this study is 220 and to measure the level of satisfaction garrets ranking tool has been used. This research has been conducted in order to critically evaluate and examine the customer satisfaction towards private sector banking service. This study leads to perform better in future.
BY Ms. D. Sivakami | Dr. K. Vishvanathan"Customer Satisfaction towards Banking Services - A Study with Special Reference to Private Sector Banks in Erode District"
Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-1 , December 2017,
URL: http://www.ijtsrd.com/papers/ijtsrd8230.pdf
Paper URL: http://www.ijtsrd.com/management/public-sector-management/8230/customer-satisfaction-towards-banking-services---a-study-with--special-reference-to-private-sector-banks-in-erode-district/ms-d-sivakami
Keyword :
Bank, Customer, Customer Satisfaction, Private Sector Banks, Loans & Advance, ATM