Abstract :
In several years the use of E Commerce and its popularity are excessively growing. Retail industry is also playing the major role in E Commerce. Retail is the process of selling consumer goods or services to customers through multiple channels of distribution to earn profit. The growing number of internet users provides a great opportunity for online retail market. Innovative mobile technologies provide new features through mobile application by allowing consumers to make purchases by Smartphone. In this paper author had reviewed the role of Mobile Applications for Retail Industry. Miss. Avanti A. Patil. | Dr. Kulkarni R. V. "A Review Mobile App for Retail Industry" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23054.pdf Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/23054/a-review-–-mobile-app-for-retail-industry/miss-avanti-a-patil
Keyword :
Retailing, Mobile Applications, Online Shopping