Purpose: The purpose to conduct this study is to found out the main objective to invest in mutual fund schemes by retail investors and types of mutual fund schemes in which they like to invest.
Design/ Methodology: For the purpose of the study, sample of 100 mutual fund investors belonging to FARIDABAD city and Delhi city has been taken. Fifty respondents are from each city. Data has been collected from both primary and secondary sources by questionnaire filled by 100 mutual fund investors and from various journal, books and Newspapers etc. respectively. Various statistical techniques have been used for analyzing the data such as frequency, mean and f-test.
Findings: On basis of analysis of data it can be concluded that investors invest in mutual fund scheme for good return, safety and tax benefits. To achieve these objectives they select growth schemes and balanced schemes.
Originality/Value: The detailed discussion about the mutual fund selection behavior of retail investor is an original contribution of this paper.
Retail investors, UTI, AMFI